Pay-Per-Click is a service provided by Google, Yahoo and certain other search engines whereby you pay for your website to be listed as an advertisement on the side or top of the Search Results pages when someone does a search for your specified key phrase. As the name suggests you only pay when someone clicks on your advertisement. You would have seen these ads before whenever you use Google, Yahoo, MSN or Altavista and typed in a search term.

The Pay-Per-Click method allows you to set a daily budget as to how much you want to spend and the search engine PPC systems will determine how often your ad will appear and where they appear in their search results listing.

Google Adwords and Yahoo! Sponsored Search are the main competitors in the Pay-Per-Click arena as they are the two most popular search engines. If you are considering using this method of web advertising, Google and Yahoo will be the search engines that we would recommend you consider. The Adwords and Sponsored Search campaign configurations are done all through the Google and Yahoo websites.